About Us
We believe that a mentality of collaboration should always triumph over a short-sighted mindset of ruthless competition. Though we strive to gain market share in our particular segment of work, how we go about doing so speaks volumes to our character and abilities as a true leader. The value of partnerships, alliances and helping each other for the greater good of the spa industry is the surest and truest path for growth and prosperity. The ability to access different experiences, perspectives and knowledge paves a path so profound that every business will be set up to thrive in a dynamic and powerful way —truly creating a culture of abundance and success for all.

Kristi Konieczny, Founder
Kristi Konieczny found her love for the wellness industry the day she finally figured out how not to fall in a step aerobics class. After the decidedly pivotal experience, she began teaching fitness classes herself and sought to obtain degrees in Exercise Science and Wellness (B.S., Ball State University, Muncie, IN and M.S., Miami University, Oxford, OH). After various positions in cardiac rehab, corporate wellness and personal training… not to mention a small stint with a dot com company, she was soon recruited to work in the spa industry. (Little did she know one of her first spa experiences was at one of the country’s premiere spas. Oh, don’t worry… she got on a table face down for a facial— delighting her esthetician.) Needless to say, learning via a trial and error introduction has been fairly consistent, yet she has since managed to learn the intricacies of the spa industry.
As a way to show her gratitude for all the amazing people who have helped her grow along the way, she now spends a great deal of time doing what it takes to connect spa and wellness industry leaders and innovators by organizing networking events. And it must be stated that it is a delightful opportunity to “match” people and see their spa business thrive.
The website was created so you can search for new activities, products and services that lead to a more healthful life and personalize YOUR experience. Life is a work in progress, as is finding an optimal wellness lifestyle a continual effort… hopefully, you will find something you can do today.

Samantha Silver, Director of Communications
Samantha Silver stumbled into the spa industry when she started an internship with The Spa Buzz while attending college at the University of Colorado Denver. Her passion for the spa industry grew quickly as she learned about the different products, associations, professionals, and spas of all shapes and sizes that make up this tight knit community. Upon graduating, Kristi hired Samantha on full time and the rest is history! As the Director of Communications, Samantha enjoys taking Spa Buzz events from ideas and turning them into reality. Her favorite part about The Spa Buzz is getting to travel and learn the similarities and differences that go on in the spa industry across the country.
As a Colorado native, Samantha enjoys spending her free time outside in the 300+ days of sunshine....and prefers to stay inside during the snowstorms (instead of speeding down a mountain). She loves rock climbing, biking, yoga, reading, shopping, and eating good food (chocolate is healthy I swear!).

Kendra Webster, Director of Partnership Strategy
Originally from Greenwood, Indiana, Kendra Webster has lived all over the country side….from Vail, Colorado to Charlotte, North Carolina to Dillon, Montana and now Milton, Kentucky. However, now that she has a family, Kendra plans to be in Kentucky for awhile.
As an undergraduate from Ball State University in Exercise Science & Wellness in 1996, a Master’s from the University of North Carolina in Community Health and completed coursework in the online Dietetics program with the University of North Carolina, her education is as broad as her moving history! Through her journeys she has enjoyed stable careers within the non-profit and corporate industries, from fundraising to corporate sales, program development and evaluation as well as marketing, project management, event planning and execution. However, all said and done, her favorite career of all time is being a mom.
Kendra is passionate about wellness and balance as a whole for every day life…wellness as an individual, family and community. She loves working with The Spa Buzz and The Buzz Bus for these reasons. Spreading the joy of wellness as a lifestyle and not as drastic changes is a true passion of hers…she enjoys choosing healthy foods but also loves an occasional juicy bacon cheeseburger slathered with mayo! She and her family are active but also thoroughly enjoy a rainy day on the couch. For her, it is all about balance and spontaneity and Kendra loves sharing this philosophy.